private policy

Your Privacy Matters

Last updated 10th June 2025

Who We Are

trading name

Square Townhouse LTD

REGISTERED ADDRESS

4 New Steine, Brighton, East Sussex, BN2 1PB

ICO REGISTRATION NUMBER

ZB335451 (Expires 22 May 2026) - We also have PCI DSS and are full compliant.

Data-protection contact email

finance@squaretownhouse.com

What Personal Data We Collect

Guest Identity and Contact

Name, Address, Email, Phone

Booking and stay details

Dates, Room Prefrences, Special Requests

Payment information

Card Tokens & Billing Address

Website Analytics Data

IP Address, Browser / Device Type, Country

Why and How We Use It

Fulfilling Bookings and stays

Lawful Basis: Contract

Processing Payments

Lawful Basis: Contract

Operational communications

Lawful Basis: Legitimate Intrests

Marketing (With consent)

Lawful Basis: Contract

Website improvment

Lawful Basis: Legitimate Intrests

Marketing emails

We collect consent for emails via guest check in

Who We Share it With

Website hosting

Webflow

Analytics services

Google Analytics, Google Search Console, Hotjar

Patment Processors used

Stripe & DOJO

Booking Platforms

Booking.com, Expedia, Trip.com, Agoda, AirB&B

CRM or PMS Systems

Mews

International Data Transfers

Google, Hotjar and Webflow may process data outside the UK/EU

We rely on Standard Contractual Clauses to safeguard international data transfers

Data Retention Periods

Booking and financial records

7 Years (Standard HMRC requirement for accounting records)

Analytics data

3 years

Marketing consents

Until the individual withdraws consent (All our email marketing has a unsubscribe option)

Guest Rights

Guests have the right to access, correct, delete, restrict, object to, or transfer their personal data

Contact email for data requests finance@squaretownhouse.com

Complaints

Guests can contact the ICO for complaints:

ICO Helpline: 0303 123 1113
ICO Website: https://ico.org.uk

Private Policy Updates

The privacy policy will include a "last updated" date